Marketers have the burden of becoming smarter and faster – in a never-ending pursuit of creating memorable, high-impact customer experiences using only pixels on a screen and a handful of ideas, and quickly, before the customer loses interest. Most marketers lack necessary skills, budget, headcount and time to keep up with the increasing customer demand for quality moments. IBM's 2018 CMO Institute of Business Value study found that CMOs and marketing functions are increasingly using AI to deliver more personalized client experiences and make more informed decisions. In fact, nearly 40% of CMOs are planning to reinvent customer experiences with AI. The application of AI can help transform marketing departments in a variety of ways and allow marketing professionals to rapidly access insights that can assist customer experience design and development teams, as well as customer-facing professionals and engage customers directly in personalized experiences, such as those provided by chatbots or robots.