Ping An Insurance (Group), a relative newcomer to the insurance industry, now ranks among the world's largest and most valuable insurers,(1) with more than 160 million customers.(2) Notably, its use of technology to embrace new business models that supplement its core insurance offerings is indicative of a wider global trend of providing customers with digital, value-added services. Significantly, Ping An has recognised the gains to be had by engaging with newer, more innovative online distribution models to connect with consumers, investing approximately $1 billion per year into internet development(3) and spending $1.5 billion in this regard in 2017 alone.(4) This parallels similar moves by insurers in other major jurisdictions. In the wake of the 2008 global financial crisis, insurers and reinsurers in the major insurance jurisdictions have faced a climate of lower interest rates and increased regulatory and capital requirements.