Summary: Whether you are a startup person or data science-minded executive in a larger organization what logic can you apply to spot the most compelling opportunities for AI in your organization. In 2014 Kevin Kelly, founder of Wired magazine and prolific futurist famously said, "The business plans of the next 10,000 startups are easy to forecast: Take X and add AI." Kevin you were clearly right. The Silicon Valley and every other tech startup haven are awash in companies trying to fulfill his vision. However, whether you are a startup person or data science-minded executive in a larger organization that's not enough information to spot compelling opportunities. What are the rules or guidelines you can apply to identify these transformative applications?