Over the past three years, NVIDIA Corporation's (NASDAQ:NVDA) share price has skyrocketed more than 870%, in part, because of the company's numerous growth opportunities for selling its graphics processors into the artificial intelligence (AI) market. AI, in particular, offers a lot of potential upside for the company not only because the artificial intelligence market is still in the early stages of growth, but also because NVIDIA is already leading in this space by selling graphics processors for AI servers and creating its CUDA computing platform. The CUDA platform allows developers to use NVIDIA's high-powered graphics cards for fast application processing on AI servers. CUDA recently caught the attention of Evercore ISI analyst, C.J. Muse, who said that NVIDIA has created "[T]he AI standard through CUDA and the significant developer lock-in that comes along with that," and that NVIDIA is "on the cusp of a tipping point in the company becoming the AI standard platform." So with the company's early moves in AI, and the recent comments by Muse on NVIDIA's artificial intelligence opportunity, should investors continue to bet on the company's AI potential?