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10 Examples Of Customer Experience Innovation In Banking

Customer experience is often the deciding factor when it comes to banking. Today's customers want personalized interactions, simplified banking and access to their accounts through technology. Banks that can innovate and meet customers' needs have a huge competitive advantage. Here are 10 examples of innovative banking customer experiences. Bank of America recently launched its AI-powered chatbot, Erica, and saw more than 1 million users in the first three months.