Health Guru Case Study
Health Guru wanted a scaling cache solution. The company has been an AWS customer since 2010, and the release of Amazon ElastiCache matched its requirements. “We jumped wholeheartedly and happily into the simple solution,” says Khaled Alquaddoomi, SVP of Technology. “The ease of deployment and simple setup makes Amazon ElastiCache the ideal scaling cache solution for us. Amazon ElastiCache, combined with
The company uses Amazon ElastiCache with a standard memcached method (caching partial site components and pages) to support traffic volume to Healthguru.com. It uses Amazon ElastiCache in a unique way for its video syndication service. “Our primary syndication differentiator is our ability to customize client-side widgets and deliver them to partners independent of sophisticated identity information and using only the passed URL,” describes Alquaddoomi. To enable this solution, Health Guru uses Amazon ElastiCache to store complete client scripts to deliver to individual URLs. The figure below provides a diagram of the video syndication architecture.
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