終於,亞馬遜開始吃人了!
開始今天的話題前,先說句題外話,有被跟賣煩惱的,這裡有一些關於被跟賣的解決辦法和相應的模板,有需要的朋友可以私我。下面開始今天的內容:
不知不覺黑色星期五已經來襲,標誌著已經正式進入年底了。回顧這一年,可謂是幾家歡喜幾家愁。或許大賣家們仍然能夠過得輕鬆自在,而對於中小型賣家來說,大多是挫敗的一年吧。亞馬遜的挫敗,是不分國界的。
即使是美國本土的賣家,這一年也不好過。這不,本週一篇名為《細數這一年被亞馬遜坑掉的錢》的帖子,火爆北美亞馬遜社群。講的就是一名美國中型賣家在2018年的慘象。
該帖講述的經歷,引起了廣泛賣家的共鳴。而且其中的一些教訓,非常值得學習。帖子原名為《How
much money I have lost on Amazon this year》,感興趣的老鐵可以去搜索下。
帖子原文及翻譯如下:
I
don't see people talk about numbers a lot on here. I know a couple of the big
sellers on here and they have never brought up their numbers. Below is how much
I have made this year on Amazon:
我很少看到過有人在論壇討論具體數字。我認識這裡的一些大賣,他們也很少談到他們的數字。但是現在我想要給大家分享一下我這一年在亞馬遜的所得:
Negative
143,000 USD
淨虧損14.3萬刀
Revenue:
Over 6M USD
淨營收:600多萬刀
Expenses:
650,000
費用65萬刀
Employees:
11
員工11名
Rent:
62,000
房租6萬2千刀
FBA
Storage: Ugh, don't even wanna talk about this. 20K in October and about 7K
every other month.
FBA倉儲費用:哎,不想再提這個。10月的倉儲費用是2萬刀,其他的月份均值大約是7千刀
Amazon
Ads: 250,000
PPC廣告:25萬刀
Attorney
Fees: 70,000
(Prop
65, Seizure at port, Florida State Audit, lawsuits). These are just attorney
fees - my seized goods were released, prop 65 stuff was just prep, my audit came
back with no penalty and lawsuits aren't included in this amount.
律師費:7萬刀
(65號法案,貨物在港口被扣押,在佛羅里達州稅務局審查,且被起訴)。這裡提到的只是律師費,後來我被沒收的貨物回來了,65號法案只是準備合規的材料而已,稅務審查沒有問題,訴訟費用不包括在這個費用內。
溫馨提示:
65號法案指的是:《1986年飲用水安全與毒性物質強制執行法》,又稱“加州65號提案”。
該法案主要針對:成人珠寶、兒童玩具、兒童珠寶、服裝鞋類、箱包配飾、一般性電子產品等的總鉛、總鎘、鄰苯二甲酸鹽的限值做出規定,是加州的一個強制性要求。
We
do about 500,000 a month on Amazon, 30K on Ebay, 40K on Walmart.
我們在亞馬遜上一個月大概能賺50萬刀,eBay上大概3萬刀,Walmart上大概4萬刀。
I
have a 12K sq ft warehouse. 6 warehouse employees, manager, customer service
person, buyer, lister, FBA person.
我有一個大約1100平米的倉庫,有6個倉庫管理員,1個經理,1個客服人員,1個採購,1個listng維護專員,1個FBA管理專員。
We
have been working on organization all year long. I knew to expect lower profits
because of this. What I did not plan for were tons of other issues along the
way:
全年我們都在努力優化組織結構。我知道這樣我們的利潤可能會下滑,但是我沒想到的是在其他地方出現了嚴重問題:
Seizure
of 60,000 of goods at port - they have been tied up for SEVEN months and are
just getting released next week.
差不多6萬刀的貨物在港口被扣押-這些貨物被扣押了7個月之久,到下一週終於要還給我了。
Audit
by state of Florida - 100+ hours of my time, 20+ hours from my accountant, 20+
hours for attorneys. Lasted more than 6 months.
被佛羅里達稅務審查-我花了100多個小時,會計花了20多小時,律師花了20多小時,一共拖了6個多月才算完。
Amazon
FBA Fees - I have had 4 times since July that Amazon has mismeasured my products
in FBA and billed me more than 1,500 each time. Every time Amazon refused to pay
us back the full amount.
FBA費用-
從7月起,已經有4次亞馬遜把我的貨領錯了尺寸,每次都多收了我1500多刀,而且每次申訴亞馬遜都拒絕退全款。
Inventory
OOSs - We have some OOS inventory this year. We had one huge shipment to Amazon
2 months ago that took 30 days to receive and put us OOS of items for 2-4 weeks.
We had to spend more on PPC and lower pricing to rank our items back
up.
斷貨-今年我們有一些產品斷貨。2個月前我們向亞馬遜寄了很大一票貨,花了30天才入倉,所以我們的好幾個listing斷貨了2-4周不等,為了提高排名,我們只能增加PPC預算和降價。
Ads - Played around with facebook ads to the tune of about 5,000 USD.
Facebook廣告-開始玩了一下Facebook廣告,然後花掉了5千刀。
Amazon
Marketplace Growth - lol.... 7K gone.
Amazon
Marketplace Growth-這是亞馬遜官方提供的諮詢服務,每個月的話費2500-5000不等。
然後,我們的7千刀就這樣沒有了。
I
see a lot people on here throwing around revenue and numbers and just wanted
everyone to know things on the outside are ALWAYS talked up. Small companies and
large companies struggle for weeks or months or even years. It's crunch time now
- 12+ hour days every. single. fucking. day. If any of you are having a bad
month or year just keep at it - tell yourself there is no other option. I am not
a guru lover but Gary V has a quote in his new book I liked. People bitch about
work life balance all the time but:
"Would
you rather get 8 hours of sleep per night and have your other 16 hours a day be
shitty or would you rather have 6 hours of sleep a night and have your other 18
hours be worth waking up for?"
我看到很多論壇裡的人都在談論盈利狀況,但是我發這個貼的目的只是想告訴大家:亞馬遜以外的費用只會增加不會減少的。無論大公司還是小公司都會在減少成本上耗費很長時間,幾個月甚至很多年。我每天在這些事情上至少花費12個小時,我想給各位同行鼓鼓勁。如果你們某個月甚至某一年做的都不好,不要放棄,告訴你自己,你沒有其他的出路。我不是一個愛看人生導師的人,但是Gary
V的新書裡有一句話我非常喜歡,人們總是在抱怨自己無法找到工作和生活之間的平衡點,但是正如書中所說:
“你更願意每天睡8個小時,剩餘的16小時一團亂呢,還是更願意每天睡6個小時,但其餘的18個小時值得你起早貪黑呢?”
The
quote above is about sleep but the point is if shit isn't going right, it is on
YOU to fix it. You can quit and spend time with your kid or go on your vacation
but when your business is gone, how is the rest of your life going to be? This
post may be my way of pumping myself up because I've worked too hard just to
give up on this shit.
上面的話本來是說的睡眠,但是我想說的是,當你事業遇上問題的時候,你都要直面它。當然你可以逃避,可以花時間去陪孩子,去度假,但是當你的事業真的沒有了,你的生活會變成什麼樣子呢?這讓我意識到,我在這裡發這個帖子,某種程度上也是給自己打氣,因為我在亞馬遜上已經花費了太多心力了,我已經不能輕言放棄。
該貼樓主對網友的回帖進行了詳細的回覆:
1)、有詢問運營成本的
jdogworld:
Thanks
for putting this together. Was a little confused by your numbers. So you lost
$143,000? With $6M in revenue and the expenses you listed seems you would’ve
made a lot of money...
非常感謝你的分享,但是我有點沒看懂你的這些資料。所以你是虧損了14.3萬刀、從600萬營收和你列的這些花銷來看,還以為你賺了很多錢呢~
jordanwilson23(樓主):
Those
are just operating expenses - utilities, rent, payroll, software, etc. I have
2.2M in Amazon fees, 600K in shipping with fedex and UPS, etc.
那些只是運營成本,包括水電,房租,人工,軟體等等在內,FBA費用220萬刀,還有60萬刀Fedex和UPS的物流費。
chromiselda:
Wait
so from the $6m in Amazon sales you pay amazon $2.2m in fees and that’s
excluding storage? Plus the cost of their screwups with inventory (that is an
actual cost and you MUST consider it for your business’ survival). Amazon is
basically eating up half your revenue. You seem to have only survived because of
better cash flow from the last 10% of your sales that are not on amazon.Work on
making that 10% a bigger piece of the pie. Stay in control of your
cash.
所以...你銷售額600萬刀,FBA費用竟然有220萬刀,而且還不包括FBA倉儲費?再加上倉庫錯貨的沒有(這個費用肯定會有,所以一定要考慮在內),那亞馬遜基本上吞掉了你一半的收入。
看來:你能夠存活是因為10%亞馬遜以外的收入,你應該把那10%努力做大,控制好你的現金流呀!
2)、也有對樓主經歷提出質疑的
Quanticks:
Is
your take home pay included in your expenses? I have seen stories where people
hide behind the story of a struggling business (no profit) but that's because
they pay themselves a high amount. So the owner is happy with his nice cars/big
houses but the business suffers. Obviously not sustainable.
你自己的工資是否包含在這些費用裡?我見過很多人說自己的公司不盈利利潤慘淡,但事實上他們給自己開著超高的工資。很多老闆坐擁名車豪宅過的悠哉悠宅,但是公司卻承受巨大壓力。很明顯這不是一條可持續發展的道路。
jordanwilson23(樓主)
It
is. I take out just over 52k a year.
I
took out 25k a year for the first 4 years. Upped my pay 3 years ago. Things went
good. Made 300k+ and decided to buy a house. The 52k is what I need to live off
now...mortgage, Honda Accord car payment, phone, etc. I don't have any fancy or
expensive habits....
I
mean I spend a chunk on Christmas village houses for my village each year but
obviously not this year. Just trying to say I'm not spending money on dumb shit
like a 3 series beamer, mansion and exotic vacations. Considered renting my
house out and moving into something cheaper actually. I'm actually taking out as
little as possible lately so I will prob take out less than 52k this
year.
是的,我自己的工資也包含在內。我給自己的年薪是5.2萬刀。
在剛創業的前4年:我給自己的年薪只有2.5萬刀。3年前,公司做的還算不錯,我給自己發了30萬刀,打算買房子。現在這5.2萬刀是我的生活開銷,包括房貸,車貸,電話費等等。我也沒有什麼很費錢的興趣愛好...最多也就是每年聖誕節喜歡買點東西來裝飾屋子,但很明顯今年是不可能了。
我想表達的就是:我沒亂花錢在一些無所謂IDE東西上。比如寶馬3系,豪宅和旅行。我甚至在想著要把我甚至在考慮把我買的房子租給別人,自己出去租個便宜的房子住。我已經儘量少給自己開工資了,今年應該會比5.2萬拿的少吧。
Quanticks:
Thanks
for reply, lots of good info in here.
謝了樓主,很實用的資訊。
(小編:估計是看到樓主誠懇的回答說不出話來了)
warren2650:
Honda
Accord car
Thanks
for specifying the exact make and model of the car ;-)
本田雅閣車
再次感謝樓主,連車的牌子和型號都分享了;-)
jordanwilson23(樓主):
I
could tell /u/quanticks was wondering if I am not making money because I am
spending it on dumb shit so I wanted to make it known that my car is just a
normal car that costs me 200 a month. It's a 2016 for what that's
worth.
我知道網友Quanticks的意思,就是想問我把錢都花在了垃圾上,自己是否還賺得到錢。
對此我才想告訴大家,我的車子很普通,每月僅僅花費200美元的車貸。如果你想知道更多的話,它是雅閣2016款。
3)、有根據講述情況給樓主提建議的
eurostylin:
$570k
monthly sales, 10% of net per month for a warehouse, 11 employees, and paying
close to 4% of net in amazon storage fees?
It
sounds like you are in the survival state of business right now, and you have to
be very careful with your next move, and I hope you seek some outside help with
lean management.
I
wish you the best of luck, but your last paragraphs worry me.
月營業收入57W。其中10%用於倉庫租賃,亞馬遜倉儲費用去4%,另外還僱有11個工作人員。這樣看來,這個公司現在能存活下來已經是很幸運的了。
公司接下來想要繼續發展的話,建議你諮詢一下第三方公司怎麼合理進行公司的扁平化管理吧。
jordanwilson23(樓主):
Expenses
for sure got out of hand this year. I run a payroll of about 33K a month and I
think we are capable of doubling our sales with the same payroll - it has just
taken longer than I thought to get our sales up. Our storage fees this year have
been about 7K per month and then October was 20K so total storage fees have been
around 76K. I would love to send less in to Amazon but as I am sure you know
they can take 3 days to put an item live or 30 days which makes planning damn
hard.
今年的運營成本的確高得有點出乎我的預料了,今年我花在員工工資上的錢就差不多3.3w刀了。我原本計劃今年用這麼多的預算把營業額翻倍的,然而現在看來離達到這個目標還有很長一段距離。
FBA的入倉時間一般都是3-30天不等,根本沒有什麼規律可循,所以很難做出相應的備貨計劃。而且FBA的倉儲費大概一個月需要7k刀,10月份花出去2萬刀,今年花在FBA的費用平均下來一個月就7.6k了。
As
you said, I am 100% in survival mode. I KNOW we will make 150-200K net in Nov
and Dec to break even on the year but that is not the goal. Trying to put things
in order so when January comes we are rolling better than we have been this
year.
As
of now I am busting ass on new systems that will help us in January - raise
prices, redoing our launch system and checklist, tweaking images and copy,
etc.
The
majority of our sales from from less than 10 items and we only carry about 50
main SKUs. I would love to drop some SKUs to focus more on less SKUs but since
expenses are so much I can't afford to drop profitable SKUs without replacing
them. I am going to consider restructuring in Feb if things don't look better.
At the end of the day I can handle my top 10 skus with me and 1 other person and
net 40K a month but I have been working on building something that can be scaled
bigger than that and scale fast。
你說的沒錯:我現在肯定就是出於生存模式。我自信能在接下來的旺季淨賺15~20W刀,這樣算來的話今年就不會有虧損,但是我的目標不是收支平衡而是賺錢啊!
現在公司:在進行新的規劃和管理,希望以此讓明年的效率比今年高。而且現在我們在製作開發一個新的系統(樓主所述的系統目前已有類似的上線了)。
現在:我們的SKU總數有50個,然而有造血功能的不到10個SKU。雖然有想過將多餘的SKU下架停售,但是又不想放棄。因為他們偶爾還是會帶來一小點銷售額。如果我做這10個sku,那麼公司只需要我和一位工作人員就行了,每個月淨利都能有4w刀,但是這和我想把公司做大做好的期望是相悖的。
israellopez:
Yeah
man it sounds like you grew too fast to keep profitable. A lot of the issues you
had were related to timing, but timing issues should be handled by having enough
cash on hand to weather that crap. That's where growth gets ya, it seduces you
to grow beyond your systems.
Good
luck, and make sure you communicate with your team, now is critical.
從你說的這些內容看得出來:你的公司就是因為擴張的太快了,然後管理又沒有跟上擴張的速度,所以導致你大部分的利潤都打水漂了。
你的這些問題:大都源自你選擇的時機,做選擇的時候應該根據你的現金流來進行考量。現在有很多創業者跟你是一樣的情況,只顧著盲目發展公司,等到公司的資金不夠支撐發展的時候才想起來進行反思。
jordanwilson23(樓主):
Correct
you are. I have friends running 1 and 2 man companies that net 10-50K a month. I
could always go back and do that but I want more than that and I still feel I
can grow into profit and hit a big stride. BUT I let things get out of control
and it makes things hard to fix when there is so much going on.
你說的沒錯:我有的朋友就在做亞馬遜,有的是自己開店,有的是一兩個人做一個店鋪。每個月能賺1W-5W刀,我當初也是這麼過來的。
雖然:我現在可以隨時做回到當初的狀態,只是我的不希望向那個方向發展。而且以我現在的這個規模,我也很自信能夠做到盈利。但是今年要處理的事情比往年多太多了,事態有難以掌控了。
4)、也有傳授樓主防坑實操的
hardworkworks:
I'm
genuinely curious:
Why
do you need six warehouse employees and the 12k sqft warehouse? Could you manage
to ship directly to Amazon warehouses?
1100平的倉庫和6個倉庫的工人,有那麼多的資金為什麼不考慮直接發到FBA倉呢?
jordanwilson23(樓主):
Possibly.
My warehouse is filled. We also do some fulfillment for 7-8 customers so I house
their items. Also, FBA storage fees would kill us. BUT you are correct that I
could possibly take the employee count down a bit - once again I am trying to
better organize employees AFTER we grew instead of being organized before they
started and obviously that is not the best move.
說得很對,我自己的倉庫是放滿的。因為我在做亞馬遜的同時,還給七八個品牌商做發貨。而且,FBA的倉儲費真的太高了。
你有一點說得很正確:我確實是可以少請幾個人,想辦法提高他們的效率,做好規劃再擴大規模,我現在確實有點本末倒置了。
fbaAllDay:
With
ads you want to determine your net margin as profit / sales and adjusted net
margin as ( profit - ad spend ) / sales. If ad spend is pushing adjusted margin
under 10% you're unprofitable because that 10% needs to sustain your
business.
Also
determine ads percentage of sales as ad sales / sales. If this number is high
and especially if your ACoS is also low you are dealing with a situation called
cannibalization. This is when you are paying for ad placements on search that
could have converted organically. There are a few different ways you can fix
this. You can begin tracking organic placements for search on a
product.
You
can also just start to add anything that would be construed as branded search as
a negative keyword on your products with best BSR. Save branded search for your
products that need exposure, basically.
Good
luck w/ Q4 and HTH
如果做了PPC:那麼在計算利潤率的時候就應該用(利潤-廣告費)/營收,而不只是利潤/營收。而且在計算PPC廣告費的時候,如果你的利潤低於10%,那麼基本就不可能盈利了,因為這10%是做為你公司的運營成本的。
至於廣告佔比也需要注意:也就是轉化/營收。如果這個比例很高,ACOS很低,也就是通常我們說的
“竟食效應”。意思是你通過廣告獲得的流量,本來就可以通過使用者自然搜尋來獲得,然而你卻在PPC上進行了投入,相當於這部分錢是可以省下來的。
這種情況:你可以通過跟蹤你產品的自然搜尋排名,或者將賣的好的產品的品牌名設成否定關鍵詞,從而把品牌名搜尋的廣告費省下來,用在你需要曝光的產品上。
jordanwilson23(樓主):
Agree
- we are 100% on the same page. We track our ACoS for PPC sales only, overall
ACoS per sale, % of sales from ads, gross margin after ads, etc.
I
also started using H10 a couple months ago and a lot of our new processes
revolve around pulling data out of H10. At the end of the day I have sooooo much
data but need to organize it and analyze it much better.
我的看法和你的一致。我們每天都在關注我們的ACOS,轉化率,利潤...
我們最近也在重點跟蹤排名和各個資料,希望吧這些資料更好的結合利用起來。
5)、有對箇中細節感興趣的
Grande_Yarbles:
What
happened with the goods seized at port? Improper declaration from the exporter
or some sort of IP issue?
We
had a crazy issue last year. A container from India detained because it set off
the radioactivity detection system they have in place. Turns out the metal was
contaminated with medical device waste. Fun, fun, fun!
莫名其妙的貨物就被沒收了,是IP的問題還是供貨商報關的問題?
我去年有一箱從印度運過來的貨被沒收了,當時真是被這件事弄崩潰了。
後來發現是:進港的時候觸發了放射性物質報警器。
檢查出來:居然是我們的貨物裡面的金屬,被醫療儀器廢料汙染過。。。
簡直呵呵了!!!
jordanwilson23(樓主):
Last
Q4 I started importing things through Savannah Port. I guess they got a hard on
for me because they did full exams on 11 straight containers of
mine.
On
the 12th and 13th containers they found an issues on 4 products. 2 of the items
had UL issues. I have the UL logo on the packaging but not all items in the kit
were UL. This was my dumbass mistake. Both of these items are getting released
to a bonded warehouses and the UL logo will be covered with stickers. I have a
really well known firm working on this and that played a big role in these
getting released.
The
other 2 items I can't say the exact reasons but we fought the reasons and they
will be released without penalty. The 2 items that I can't say anything about
shouldn't have been seized in the first place but I think Savannah Port CBP
thinks they are helping the US by stopping these evil Chinese
imports.
I
switched back to Miami port and have done 50 containers since without 1 full
exam. Those full exams costs 1K+ each plus storage so that was killing me last
year at Savannah.
去年Q4的時候我開始嘗試Savannah港,我覺得自己應該被盯上了。
因為:連著11個貨櫃,都被強制做了全面貨檢。查到第12、13個的時候,有4種商品查出來有問題,有兩個是因為UL。雖然我在貨物包裝上貼了UL合格的LOGO,但是裡面的貨物不是每個部件都有UL合格證。所以根據法律規定,UL合格證不能貼在商品外包裝上。簡直被自己蠢哭了.....
最後:這兩個商品有一個被退到保稅倉,然後把外包裝上的UL合格證遮住。另外的兩個商品,通過申訴救回來了,而且沒有被罰款。其實這兩個商品本來不該被沒收的,只是因為Savannah港的海關覺得這些商品運到美國,會給美國帶來負面影響。。。
我真的很無語了:然後之後就改回用邁阿密港了。我有50多個貨櫃,人家都沒有查我的貨。而且Savannah港每次全面貨檢都要用1000多刀,除了這個還要花錢在倉儲費上,簡直心都在滴血。
BrokelynNYC:
Thanks
for sharing. We are down HUGE money this year. We actually cut our lower selling
products and put more emphasis on our winners and currently expanding into newer
products:
1.)
What caused the Port to hold your goods for long? Anything you could have done
to prevented this?
2.)
Also, can you discuss what caused the lawsuit?
感謝分享,我今年也是虧損得厲害,我們把賣的不好的產品都下架掉了,把精力都放在賣的好的產品和新品開發上,然後我有兩個問題:
1、你的貨是出於什麼原因被海關扣了那麼久?有什麼辦法可以避免這樣的情況呢?
2、你可分享一下你被告的細節嗎?
jordanwilson23(樓主):
This
is exactly what I am doing - been trimming the fat all year but when I am
committed to expenses it makes the process tricky. What if I can't replace that
"profit" from those items?
1.)
Savannah port sucks ass (my opinion). They would be so backed up that it would
take them a couple days to do an x ray exam and then another 4-10 days to do a
full exam and the whole time they bill me for it. I complained and they told me
to kick rocks.
2.)
Can't really say much on that front. Sorry man. That wasn't even really one of
my biggest worries. The audit was prob the biggest pain in the ass because the
state of Florida has no idea what they are doing. They were so bad at their job
that the audit ended when they basically couldn't understand stuff and gave up
(although everything was in order).
我就是像你說的這麼去做的,我一整年都在調整和淘汰賣得不好的產品,但是我有些地方也有些糾結,就是有的產品的銷量不多但是有利潤,如果我把他們淘汰掉了,然而我的新品利潤都不如這個產品,那怎麼辦?
1、我的貨物,基本都是從佛州的Savannah海關走的,他們那裡的貨品多的都快放不下了。只是做個X光檢查都要檢查好幾天,做個全面的檢查就要4-19天了。而且明明就是海關自己的工作效率問題,還要收我們的倉儲費。我跟他們說過這個問題,對方的回覆就幾個字--少BB,一邊兒去。
2、抱歉,關於被告的細節我沒辦法跟你說。其實那個最大的問題不在我們。可以說被佛州查水錶是今年最痛苦的事情了,應為佛州的稅務局他們完全不知道該怎麼查稅。該交的資料都交了,查了6個月,什麼都沒查出來,我估計他們連我的資料沒看懂,所以最後選擇放棄然後才給我結的案。
6)、甚至還有對樓主生活感興趣的
yoyoyosupyo:
how
many hrs a week do you spend with your significant other? how many hrs a week do
you spend watching movies? how many hrs a week do you spend commuting to office
and home?
好奇樓主每個星期陪自己物件的時間有少呀?每週看電影的時間有多少?花在上班路上的時間有多少?
jordanwilson23(樓主):
Gf
lives with me. Lately I spend about....20 hours with her. M-F from 7-9pm and
Saturday from 6pm-bedtime and then a bit Sunday night. No time for watching
movies. Work is a 20 min commute each way x 2 times per day.
I
can pretty easily put in 70-75 hours a week. The first 3 years I started this I
put in 70 hours every single week. The last 2 years or so I got complacent a bit
and have been putting in 50 hour weeks. I would LOVE if I was the type that
could get more done with less time but I just haven't solved how to do that yet.
If things go to shit I want to know I put in everything I possibly could. What
do they say in Breaking Bad? "No half measures".
我現在是和我女朋友一起住的。最近這段時間,我每週陪她的時間大概有20個小時。也就是每週一到週五晚上7-9點,週六6點到晚上睡覺之前,週日也有一點時間,看電影的時間基本上是沒有的,每天花在路上的時間加起來40分鐘左右。
我每週基本都要工作70-75個小時。創業的前三年,每週工作時間都在70小時。最近這兩年稍微有點起色了,說起這個我自己有點小得意,每週的工作時間也縮短到50小時了。我特別羨慕那些效率高的人,花的時間比我少,做的事情比我多,我現在還沒有到那個狀態。
如果我現在創業失敗了,至少我努力過,我也問心無愧。我記得《絕命毒師》裡面的老白說過--“半吊子是不會成功的”!所以我任重道遠呀。
這個帖子反響如此強烈。從諸多賣家的共同討論中,不難看出:
隨著大環境的變遷,亞馬遜賣家的日子是越過越難了。作為一箇中型賣家,境地都如此狼狽,後面的一大批中小賣家又當如何呢?