Let's be honest: most benchmark reports promise much but deliver little. They often start with good intentions but focus on high-level best practices or rely on survey questionnaires to gather their data. Benchmarks can take weeks or months to develop, and even then they are often discarded if they can't give concrete action points to procurement. At the same time, we live in the era of big data. Perhaps you've heard that more data has been created in the last two years than all of the previous human history.