If you still believe that your daily activities are the result of your own choices, you are mistaken. Few of us understand that our purchasing decisions, and increasingly our life decisions, are heavily influenced by advanced algorithms. In this piece, you'll learn about: Algorithms divide potential customers into groups on the basis of their behavior, interests or decisions that they make. They don't just analyze data, they predict the path customers will take in the future and, for example, cleverly controlling product margins. A collection of all this information (defined by Gartner as "Information of Everything") is enough to effectively build behavioral profiles that allow customer contact to be revolutionized.