Artificial Intelligence (AI) often makes the list of things that are'just around the corner' in the forthcoming Fourth Industrial Revolution; swiftly followed by ubiquitous connectivity, full robotic automation, and supercomputing for all. And so it no surprise that people are keen to apply AI to sectors such as education. A July 2018 report predicts that artificial intelligence in U.S. education will grow by 47.5% from 2017-2021. But AI isn't just the preserve of edtech startups, established educational behemoths also want to get a slice of the pie, and they don't come much more behemothic that Pearson. Which is why it came as no surprise to read a Forbes article entitled How Pearson Plans To Automate Education With AI.