Microsoft unveils big-data-capable SQL Server 2019 and extended AI capabilities to power data-driven innovation. Microsoft CEO Satya Nadella set the tone at the September 24-27 Ignite events in Orlando by sharing at least half a dozen stories of leading companies innovating and pioneering new business models with the aid of artificial intelligence (AI). It was a crisp, one-hour presentation long on vision and surprisingly short on promotion or even mentions of the significant technology announcements that followed. Nadella warned the more than 30,000 attendees that the ability to innovate and drive new business models is as much or more about changing corporate cultures and business processes as it is about applying technology. And when the technology decisions are ready to be made, Nadella counselled executives to know which capabilities are commodities and which warrant custom development to drive differentiation.