Why This Matters: While TV companies tout navigation, Silicon Valley giants are using AI, personalization to draw viewers to OTT. Leave it to a reporter to find a good navigation tool. Former CBS News and CNN executive Jon Klein believes the TV business needs artificial intelligence to compete with the digital giants whose streaming and over-the-top video offering are accumulating viewers and revenues. Klein is worth listening to. At CNN, he was an early adopter of social media as a newsgathering tool.