"But there are also unknown unknowns – the ones we don't know we don't know." An artificial intelligence strategy is the corporate equivalent of your spleen: everyone has one, but not everyone understands quite what it will accomplish. There are bold plans afoot everywhere in the world of AI to be sure, but its reality is still distant from the vision of artificial general intelligence (AGI) – i.e., machines displaying intelligence equivalent to the natural intelligence of humans – of popular imagination. Investors in particular need a sober and realistic view of what's achievable in the field of machine learning-driven AI today, versus what promises nothing more than a waste of time and money. There are many business problems that map to the attributes above.