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4 ways to use machine learning to improve customer experience 7wData

In a digital business environment, providing a quality customer experience -- on multiple digital fronts -- is not only a crucial aspect in modern business strategies, but it's also becominga key responsibility of the CIO. AI and machine learning tools have a significant role to play. According to Gartner, customer experience (CX) represents the majority of AI businessvalue through 2020. AI-driven customer experience projects are still nascent, however. AGartner survey found that 50%of customer experience professionals are using digital analytics or big data in their CRM/CX projects, but only 26% are using AI or machine learning.