Adobe unveiled a bevy of updates to its Creative Cloud in a bid to save creative pros time and clicks via artificial intelligence and machine learning, set the stage for new mediums and span multiple screens to make Apple's iPad a go-to design device. The company's barrage of announcements, launched at the Adobe Max 2018 conference, highlight Adobe's juggling act of catering to creative pros while connecting them to business leaders who increasing use the company for tracking and analytics. "Content velocity" is a core theme for Adobe this year. Mala Sharma, vice president and general manager of Adobe's Creative Cloud unit, noted that 74 percent of creative pros spend more than 50 percent of their time on repetitive non-creative tasks. Adobe's Sensei AI technology aims to get creative pros to core tasks faster.