Carl Landers, SVP of Marketing and CMO at Conversica, illustrates how companies are leveraging artificial intelligence (AI) and machine learning in the sales process. From fraud detection to online retail recommendations and self-driving cars, artificial intelligence (AI) applications are increasingly prevalent in our day-to-day interactions and business dealings. Companies are even using it to attract, nurture and retain customers. Key Accounts are complex, global behemoths. The old ways of managing them just won't do.