Here's why Intel just offered $15.3 billion for Mobileye, an Israeli company that specializes in machine vision and learning for cars. The automobile is being dismantled, reimagined, and rebuilt in Silicon Valley. Intel's proposed $15.3 billion acquisition of Mobileye, an Israeli company that supplies carmakers with a computer-vision technology and advanced driver assistance systems, offers a chance to measure the scale of this rebuild. In particular, it shows how valuable on-the-road data is likely to be in the evolution of automated driving. While the price tag might seem steep, especially with so many players in the automated driving space today, Mobileye has some key technological strengths and strategic advantages.