How to Win at Medium
Hook them with a clever title
Reel them in with an even cleverer subtitle
Titles (and images) on Medium stories are your first and best chance to entice readers to click through and read your whole piece — so choose wisely.
If you don’t include a sub-title in your story, the first sentence will be used in previews of your content on and off Medium by default. Here’s an example of how things show up in the Medium feed au naturel
Sometimes using the first line of your story in a preview will work perfectly. Other times less so. Luckily, whatever you decide to write in your story, you can customize what appears in previews of your content on and off Medium.
Before publishing your piece, click the “…” icon in the top right corner of your screen and select “
Here, you can fine tune exactly what will appear in feeds and previews.
Customizing the title and subtitle for previews can help get your point across and hook the reader in ways your natural first sentence might not.
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