The impact of marketing can be felt across most digital platforms. Trying to manage all the content spread out over web, social media, and mobile application outlets can be a challenge for marketers. That's where AI can help marketing teams keep track of all the information they're dealing with every day. Each day brings a new AI marketing tool into play that helps streamline many of the tasks marketers manage for their companies or clients. AI tools now exist to do everything from helping with keyword research to coordinating email campaigns to specific customer bases.