AI has the thrilling ability to transform a range of businesses. But let's be frank: it's also a beautiful, massive disappointment for many companies. Here's a common trajectory for many AI and data science projects in an enterprise: A company decides to incorporate AI into their business. They spend one to two years searching for AI experts to build a team of solid data scientists, but not necessarily industry experts. The team works for a year or so on a project, only for the company to discover that the project is irrelevant and they need very different people.