When it comes to new technologies in email marketing, everyone's attention is caught by artificial intelligence (AI). The talks about marketing teams replaced by robots in the near future make people feel a mixture of jitters and excitement. The majority of email marketers can only guess what are the potential implications of AI on their work. Very few specialists know how exactly they can apply AI in their email marketing activities. At the same time, marketing automation platforms add AI features to meet the trending demand for data-driven email campaigns and added segmentation.