For some this phrase represents an incredible technological achievement that will ultimately lead to a better, more automated world. Others aren't so sure, cautioning against overuse, warning that relying too much on machine thinking is unethical or even dangerous. It's hard to blame them considering that most popular science fiction films dealing with this subject matter – think Terminator, The Matrix, Blade Runner or the more recent Ex Machina – exploit those fears, but the truth is artificial intelligence is here to stay and has already started to change the way we approach many aspects of life, including business. Over the past few years, AI and related technologies have become an increasingly important part of digital marketing strategy, a trend that will inevitably continue throughout 2018 and beyond with each new advancement. Below you'll find three specific examples of how artificial intelligence can benefit your brand today, as well as a few predictions for the future.