Let's face it: traditional TV is fading. Viewing habits have totally changed, with spectators now favoring online video. In this competitive market where big players like Netflix and Hulu are racing for most eyeballs it might be rather difficult to encourage audiences to stay tuned to your video content. According to NewVantage Venture Partners, big data and machine learning (ML) deliver true value to enterprises. The marriage of these techs allows getting advanced customer intelligence, automating mission-critical workflows, and, in turn, significantly improving viewer experience.