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Do You Need Customer Experience and AI in Your Strategy?

Companies are facing more pressure than ever to differentiate their customer experience. But in today's hyper-competitive business landscape, how can you gain an edge? Artificial intelligence might be the answer you're looking for. Nearly half of consumers (49%) said they would more frequently shop at an online location that incorporates AI, according to a study from PointSource. It is evident that customer experience and AI are interlinked.