Should You Pay for a Heuristic Evaluation or Do It Yourself?

Many companies are sitting on the fence about whether or not they should pay for a heuristic analysis or not. Some may argue that they already have an in-house team of UX designers so why should they have to fork out the additional expense. Others may be willing to pay if doing so will benefit their product in the long run.

The overall design and heuristic evaluation process can be a bit overwhelming. And while you may have a great team of UX designers working on your product, you need to consider the bias that might appear when evaluating their own designs, though not intentionally. Spending hours working on, looking at, and testing a design will take away that fresh perspective needed to identify weak spots. It’s in cases like these that paying for a heuristic evaluation is not such a bad idea, after all.

If you want to be absolutely certain that your design will tick all the boxes when undergoing a heuristic analysis, getting help from a professional UX design agency is a smart idea.

That being said, it’s okay to get that extra set of eyes to work alongside you and your team. This tiny investment will save you time and (a lot of) money in the long run. So in response to whether or not you should pay for a heuristic evaluation, ask yourself these two questions:

1. Do you trust that your UX design team will be 100% objective in their evaluation?
2. Can you afford a biased heuristic evaluation that could hinder the success of your digital product?

Looks like you’ve got your answer.