Analyzing verbatim comments in spreadsheets using machine learning
Machine learning has made it more accessible to create meaningful insights in a data-rich world. This includes data from customer surveys, qualitative primary research, and online verbatim comments. There is a wide range of input that arises in the lifetime of a business. This data needs to be mined for actionable insights, that can significantly impact the brand value of a business. You could have launched a new marketing campaign and want to review customer sentiment.
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