NBCUniversal is using machine learning to make ads more relevant

阿新 • • 發佈：2019-02-12

Advertisers have been targeting their messages to relevant media for as long as advertising has existed. Kids' TV channels are awash with toy commercials, breaks during wedding shows are full of ads for honeymoon destinations and so on. But now, NBCUniversal has adopted a new machine learning tool that makes the placement of ads on TV more exact, relevant and timely. The Context Intelligence Platform analyzes scripts, closed captions and visual descriptions to identify the perfect moment for particular ads to appear. So if you're watching a USA Network show that features a party scene, for example, it won't be a coincidence if the following ad is for an alcoholic drinks brand.

NBCUniversal is using machine learning to make ads more relevant

Advertisers have been targeting their messages to relevant media for as long as advertising has existed. Kids' TV channels are awash with toy commercials,

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