In this special guest feature, Mark Scott, CMO at Apixio, highlights the prevalence of machine learning in everyday life and offers five ways you're (probably) already using machine learning all without you realizing or thinking about it. Mark has more than 19 years of medical technology and health care provider marketing experience. His expertise covers all the bases--from brand development, positioning and messaging; to brand identity, packaging and labeling; public relations; content marketing, website development; internal/employee communications; and global brand-launch activations. Mark has a Bachelors and a Masters Degree from the University of Western Ontario. "Machine learning" can seem like a scary term, bringing to mind images of the techno-dystopias portrayed in the Matrix, Terminator, and Black Mirror.