Intercom #TheNextChapter: The chronicle of a launch
Wrapping it up!
With more than 30.000 active customers in its portfolio Intercom is innovating in products we haven’t yet imagined, in many ways! This article was just a taste of what a launch should look like! Not only in terms of execution but also in terms of creating products that will make sense long term and will not just solve local KPI’s problems!
Answer bot completed the automated cycle in the customer engagement journey, Intercom has created long ago! It was something that most of us pretty much saw it coming with one way or another!
The next step (most probably) would be case studies that would onboard the user to the feature’s context even more!
So I guess that with the customer journey completely automated now the only question which makes sense to ask to the customer engagement unicorn is #WhatsNext?