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Pros and cons of our top 4 user testing methods

So, why do we perform user testing? User testing helps us to understand who that person is, in what context they’ll use a product, and what goal they are looking to achieve.

Over the years UX researchers have developed techniques for testing a validating their ideas. The most popular forms of testing are usability testing, focus groups, A/B testing, and surveys.

Usability Testing

Usability testing is the best way to learn how real users experience your website or app. During this process, you can collect a range of information about the users and watch/track them while they interact with your product to see if it’s usable.

Usability testing is a foundation of UX practice

 — there are two popular types of tests which both have pros and cons:

Moderated Usability Testing During this process, a moderator will facilitate the user through tasks while they interact with the website or app. This method encourages the user to give live feedback that enables you to get a broader understanding behind their thought process.