開發者談最大化遊戲留存率和參與度的5個環節
開發者談最大化遊戲留存率和參與度的5個環節
原作者：Dylan Moran 譯者：Vivian Xue
大部分手遊開發者會告訴你留住使用者並非易事，你無法把主機或者PC端遊戲直接複製到手機平臺上然後期望獲得同樣的成功。你的內容必須與平臺相適合。遊戲開發者在設計手遊時心中都有一個明確的目標——提升使用者留存率。一款被認定為成功的盈利的遊戲，在一段固定期間內需要被使用數次，當這種行為被使用者日常化後，我們就可以稱一款遊戲留住了它的使用者。
使用者留存是一款遊戲能否持續保持活躍並創造穩定收入的決定性指標。通過觀察一個大型的遊戲開發商，我們可以清楚發現F2P模式和付費模式是如何幫助他們留住使用者的。
Hearthstone(from softpedia)
以下是公司留住使用者的策略分析：
1.儘早發行
這位遊戲開發商確保他們儘早發行遊戲。這幫助他們在使用者體驗並享受了第一階段後留住使用者。如今的玩家不再那麼仁慈，遊戲一旦出錯他們會二話不說徹底解除安裝它，因此在使用者首次體驗後收集資訊來改進遊戲將對遊戲發行商很有幫助。
他們為使用者提供不需要註冊體驗遊戲的機會。允許使用者作為遊客訪問遊戲能夠提高使用者的參與度並且得知他們對遊戲的看法。
2.填補使用者知識空白
遊戲開發者需要明白，激發使用者的好奇心是讓玩家不斷迴歸遊戲的最佳方式。線上搖獎相當直接，你按下按鈕遊戲緊接著進行一個動作。從遊戲設計的角度來看，在每一個動作後提供即時的反饋是一種直觀的方式。這將滿足玩家對更多操作的追求，並且讓使用者形成一種習慣，不斷刺激他們回到遊戲中進行更多操作。
3.獎勵進度投資
一個線上搖獎要想吸引玩家迴歸，遊戲必須要提供或者讓玩家幻想能夠得到與他們所付出的時間和金錢對等的獎勵。這能讓玩家持續地玩遊戲。玩家在遊戲中感到進步被證明是提高玩家忠誠度的一個關鍵要素。
4.讓遊戲充滿社交和競爭性
線上娛樂場遊戲當前的一個趨勢是讓玩家們能夠在遊戲過程中與彼此溝通。通過在遊戲中加入這一功能，你的玩家們將習慣於回來玩遊戲。
5.觸發一個參與性反饋
玩家自發地回到新遊戲中是很少見的。他們通常需要一個說服他們的理由。遊戲開發商任天堂就在遊戲裡增加了推送通知功能，以此在玩家離開遊戲後呼喚他們回來。
在遊戲設計中堅持這些規則，能夠幫助你更容易吸引到使用者並讓他們一次次回來玩你的遊戲。
本文由遊戲邦編譯，轉載請註明來源，或諮詢微信zhengjintiao
Most mobile game developers will tell you it’s not easy to retain users as you can’t copy games from consoles and computers and expect the same level of success. The content you put out has to fit the medium. Game developers who design mobile games do so with a specific goal in mind, continual user retention. For a game to be considered successful and profitable, it needs to be used several numbers of times in a set period of time. When users do this routinely, a game is said to have retained its users.
User retention is an integral metrics used to determine whether a game will continue being active while generating a steady flow of income. From looking at a big game provider we can clearly see how providing both free to play and paying games has helped them retain their users.
The following is a breakdown of how the company has managed to retain their users.
Launch as Fast as Possible
This game provider ensure that they launch their games as soon as they can. This helps retain users as they get to experience and enjoy their first session. Sourcing information from the first experience helps game providers know what to improve on as gamers are less forgiving and discard games without giving them a second chance.
They offer their users access to their games without making it necessary for them to sign up. Giving user’s access as guest users will make it easier for game developers to engage the users and find out their views on the game.
Fill in User Knowledge Gaps
Game developers need to understand that generating curiosity is the best way to keep gamers coming back to your game. Online slots are rather straightforward in that you press a button and a subsequent action happens in the game. From the game design perspective, it is intuitive to provide feedback right after an action. This will satisfy the gamer’s quest for more actions and as a result, form a habit that keeps users intrigued and wanting more.
Reward Progress Investment
For an online slot to keep gamers coming back, the game has to reward or give the illusion of rewarding the time and money that a player has put into the game. This will make it easier for the gamer to keep on playing it. A sense of progress has been proven as a key component of getting gamers to commit to a game.
Make your game social and competitive
A current trend in the online casino game is the ability of a player to communicate with each other as they play. By incorporating this feature into your game, it will be easier for your gamers to form a habit of coming back to the game.
Trigger an Engaged Response
It is very rare to find gamers who organically return to a new game. They often need some convincing. Game developers from Netent Games have incorporated a push notification feature into their games as a means to call users back to a game after they’ve left.
By sticking to these guidelines when designing your game, it will be easy to hooks users who will return to the game time and time again.（source： ofollow,noindex" target="_blank">Gamasutra ）