Many strategies can help you rank better for competitive keywords related to your product and industry. However, one often overlooked factor is local SEO. Consumers find businesses by conducting local searches. While local searches may yield lower search volumes, it's more about intent and driving traffic that is ready to convert. In fact, 76 percent of people who look for a nearby business on their smartphones, visit them within a day's time and 28 percent of these searches end in a purchase.